Direct Mail
Amidon matches each print component to the right equipment, saving time and money on your direct mail project.
We are not a one-size-fits-all shop. We’ll suggest sizes and alternative stocks that can save you money, while helping you design a response vehicle that increases profitability with customized reply cards.
Our formats allow enough space to offer choices and create the motivation to act. And we’ll make it easy for them to respond with personalized, targeted mailing. Our inkjet system offers crisp type and images up to 1200 dpi, and we can deliver up to 23” of variable copy.
“Direct mail is twice more likely to engender trust than email. Post is also seen as more memorable and authoritative.”
*David Cole, MD of fast.MAP
Our formats allow enough space to offer choices and create the motivation to act. We make it easy for them to respond with personalized, targeted mailing. Our inkjet system offers crisp type and images up to 1200 dpi, and we can deliver up to 23” of variable copy.
- Self-Mailer & Two Way Mailer — with return envelopes
- Application or Order Forms Envelopes
- Mini-Mag Booklets and Brochures — with or without return envelopes
- Postcards & Over-Sized Postcards
- Coupon Mailers with multiple perfs
- Unique die-cut formats like Perf N Peek & Pop-ups
- Fragrance — scent strip or scratch & sniff
- Natural gas scent for Utility Companies to educate about gas leaks
- Custom Printed Bags — sent as a direct mail piece, folded and tabbed for a fund-raising campaign
Markets: Nonprofits, Universities, Publishers, Merchandisers, Media Companies, Insurance, Health, Financial Services, & B2B
Increase your direct mail response rate
The longer your audience interacts with your direct mail piece, the more likely they are to respond. With Amidon’s inline finishing options our mailers encourage readers to interact with your message. Our unique self-mailers engage your prospect — keeping your offer in-hand, rather than in the recycle bin. 2- Way or Self-Mailers have the return envelope attached to the piece, which acts as another reminder to respond.
Helpful direct mail resources
- RIBBS
- PostalPro, new primary source for USPS mailing information
- DMM, Mailing Standards of the United States Postal Service Domestic Mail Manual
- USPS Postal Explorer
- USPS Price List, Domestic and International
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%
of consumers sort through and read selected pieces of mail every day
Research by Mail Print
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%
of consumers prefer mail for receiving new product announcements or offers from companies they do business with
International Communications Research survey
0
%
of people retain direct mail for future reference*
Brenda Morgan, The WordTech Group
The top three actions consumers take after receiving direct mail from a brand they’re interested in:
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%
visit a brands’ website
0
%
search online for more information about the product
0
%
keep the mailing for future reference
Direct Marketing Association (DMA)